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Country Of Origin Labeling - COOL (or mCOOL as in mandatory) was signed into law under Title X of the Farm Security and Rural Investment Act of 2002 (known as the 2002 Farm Bill).

COOL requires retailers to provide Country-Of-Origin Labeling for fresh beef, pork, and lamb but note, COOL exempts processed meats.  While it may be on the Cry-Vac cases, you will not see country of origin on re-packaged meat in the supermarket meat case, nor will it be displayed in the “fresh meat” case of specialty shops.

The practice of mixing meat from different sources created serious contamination and disease issues, particularly in hamburger made from imported cattle slaughtered and packaged without regard to Country Of Origin.

COOL EXPANDED: In September 2008, Congress passed an expansion of the Country Of Origin Labeling requirements to include fresh fruits, nuts and vegetables.  The expanded labeling requirements are however, more for the importer’s information than the end consumer.


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